Our network of A1 illuminated poster sites in bars, pubs and clubs. The network consists of 550 sites in Dublin, Cork, Galway, Limerick, Wexford and Kilkenny. The target audience is 18-39 year olds.
i-site is the largest and most prominent advertising format and permanent signage format available in this environment. It provides the opportunity to communicate with this audience in a social environment where the consumer is receptive. We try and place the i-sites in areas uncluttered with signage be that by the entrance, at the bar or at other areas of high footfall with the aim to ensure the advertising message stands out in lights.
On any given Saturday, 100,000 potential customers will enter into our i-site network - are you there?
*Augmented Ink provides a bridge between print and mobile devices, using a combination of technologies.
All our indoor media can now be integrated with digital content. With a single tap from an NFC-enabled handset, the consumer can gain access to a world of rich media and content, including websites, product information, videos, special offers, music and ticketing to name but a few.
We offer full post-campaign reporting to let you know which tags were tapped, when they were tapped, and how many times allowing you to measure the effectiveness of your campaign.
This mobile light projection system is a clean and effective way to light-project within the city. They are suitable to be used in crowded city streets and allow for good tactical communication with targeted audiences should that be around events or simply the city at night.
Using a number of mobile LightWalkers moving along different city axes provides an effective way to communicate with the city folk under the veil of darkness and achieve good audience penetration.
Client Example - Hailo Cab Company
The innovative Hailo Cab Company wanted a way to showcase their mobile phone app to the good people of Dublin.
Using our Apparition technology, we projected the app onto the walls of Dublin to show how simple and effective it was to use.
Media Agency Mediavest
OOH Agency PML
We have created Crystal which we think is a stand out pop display. It allows products and brands to be placed in full view and layered with HD video, creating an innovative and novel brand experience.
We believe this product has significant potential in bringing brands and products to life in retail and on-trade pub environments. We recently completed Absolut Crystal which can be seen in retail outlets and key pub accounts in Ireland. The displays have had significant visible impact.
We can create units in a multitude of different sizes and customised formats to fit brand requirements. We have also just added a second stage development where the audience can engage with the brand experience using a touch screen.
After all, beautiful images deserve the best canvas.
Trailer Night is a new media option for film distributors to show their latest movie trailers in the street. We set up a mobile cinema - light projectors, front row seats, warm rugs, the latest movie trailers and, of course, popcorn. Guerilla Cinema.
We've taken on an exciting project called Mikz. The project is in Beta but bear with us, we've got something special here!
Mikz is the only mobile marketing solution of its kind in the Irish market today.
Our research shows that 65% of the Irish market owns a smartphone, an incredible increase from just 43% two years ago. This figure soars to 96% when we focus on 15-35 year olds demographic. With these users checking their phones on average 150 times a day, is your business missing the opportunity to communicate with this incredibly mobile engaged Irish market?
Mikz revolutionizing mobile marketing for businesses by making it cost efficient, simple and effective.
With a full range of CRM capabilities, full social media integration and lead management tools this is an ingenious piece of marketing technology any business or brand shouldn’t risk being without.
Interested in getting in at the ground level of this project? Ring us today!
We wanted to bring that cool, laid back Caribbean vibe to every venue we visited with this Malibu experiential brand sampling project.
We invited DJ Arveene and MC Trigganom to get the party going with their smooth beats and Caribbean vibes.
Outfits for the promotional staff were created to blend in with the team. Watch the video to see the promotional team's playful afros, white jeans and funky shirts.
Client Irish Distillers
We originated and produced a Live Media Event for Living Social at the Dundrum Town Centre in Dublin.
The objective was to introduce people to the Living Social concept, demonstrate products that are available on their site and sign them up in realtime to LivingSocial.ie
We created and built a winter village with a full programme of entertainment across the Town Square in Dundrum to showcase products and experiences available on Living Social.
The 16,000 people who went through the village could experience
Ice Skating with Live Djs
'Escape' Paper Planes Game of Skill! to Win City Breaks Across Europe.
The Kids Zone - Magicians, Face-painters, Balloon Modellers
The Pamper Zone - Massage, Make-up, Styling
Cafes - Hot Chocolate & Snacks
A Giant Snow Globe with photos printed instantly, Snow Machines and Light Projections.
The Living Social Band Stand with the Dublin Gospel Choir performing a full programme of live music
And our Street Team signing up approximately 3,500 new members to Living Social.
TV3 sent a film crew to cover the event during Expose that evening.
98FM provided radio coverage before and during the event.
Client Living Social
Zaconey is a new premium spirit with smooth natural flavours and a little bourbon twist from Irish Distillers Pernod Ricard. It is inspired by the spirit of 1950s Coney Island and its legendary funfairs and carnivals.
In creating the Zaconey experience we set out to capture the sense of positivity and flavour of America in that era.
This was brought to life by invoking a modern take on a classic night at the fair. We worked with the brand team and the agency, Boys and Girls, to create the overall look and feel of the experience - fashion, hair, make-up, classic fair ground games and a soundtrack that pays homage to that time.
Client Zaconey IDL Pernod Ricard
Agency Boys and Girls
We were tasked with creating a uniquely Cuban experience in each bar we visited to sample this quality 'ron'. To set the scene we mixed a modern Cuban soundtrack that included Groove Armada, Basement Jaxx, The Clash, Fat boy Slim with a very strong percussion and brass Cuban influence. Our team who were Havana styled would set to work in each bar and our soundtrack would start accompanied by live bongos and a trumpet.
As the atmosphere became Latin, our team served freshly made Cuba Libres and Havana Club and Ginger cocktails. As the tempo increased, the atmosphere became more party like and our team broke into dance. Some bars were transformed into full parties with big smiles and Latin dancing while others were more relaxed. Our set up catered for both extremes and what lay in between. In every case after an hour we slipped out with 96 cocktails served and leaving a little of Havana in our wake.
The tour to date has covered 60 key accounts.
Client Havana Club
Agency Boys and Girls
We created a mechanism for Cadburys as part of their sponsorship of the London Olympics 2012 to give away premium tickets to the event. A large box with 2400 squares was placed in a public space. People were collectively asked to unwrap the box. There were 5 golden squares on the cube which entitled the holders to come back for the special prize draw for tickets and for everybody else who peeled off a square, they got to sample some Cadbury Chocolate. This was an incredibly popular brand experience.
Halloween 2013. One vending machine. Two locations. Nothing unusual here but watch the video to find out how we did our bit for trick or treats!
This video went viral!
We film and edit short form videos of events and branded experiences for use on Vimeo, YouTube, Facebook and client websites. If you like what we produce and you have an event, a launch or just something you would like to release to the world in a short video, let us know.
This is a video made for 7UP Ireland to be used on Social Media for a pop up brand experience they created in Dublin City Centre.
We were tasked with creating an entertaining and engaging brand experience for Beefeater Dry Gin. We aimed to bring the edgy London spirit into each venue we visited to hand out complimentary samples. Our London Toastmasters entered each venue and encourages pub goers to stand up, make a toast and 'cheers' their fellow pub goers.
Costumes, makeup and hair were designed to suit the 'Edgy London' theme. A custom playlist of classic London tunes was mashed together to further create the ambience we were aiming for.
Client Beefeater Gin
Agency Boys and Girls
Brown Thomas wanted to light up the night to announce the new launch of their Beauty Floor at their Grafton Street location. The Light Walkers was placed in strategic locations around Dublin's busy City Centre. The mobile nature of the media allowed us to also follow heavy foot traffic patterns in order to get as many impressions as possible.
Client Brown Thomas
Media Agency Carat
OOH Specialist PML