Absolut Vodka wanted to bring their beautiful 'drop of inspiration' campaign to an on trade and off trade audience. To do this in a new and innovative way we designed, created and built these Crystal displays, which were rolled out selected bars and off licences.
It allows products and brands to be placed in full view and layered with HD video, creating an innovative and novel brand experience. The displays have had significant visible impact both in differentiating themselves from competitors and in sales.
After all, beautiful images deserve the best canvas.
Client: Absolut, Irish Distillers Pernod Ricard