Arthurs Day 2009 celebrated 250 years of brewing with really innovative urban festival. To bring Guinness' festival to live, we used Street Screens that criss-crossed the city and supported them with strategically placed LightWalkers. Dublin was alive on a warm and balmy Septembers evening. 

Client: Guinness Arthurs Day, Diageo
Media Agency: Initiative
OOH Specialist: Kinetic

Arthurs Day 2010, we were tasked with creating a day in the city like no other. Early morning commuters were greeted by 2 large floating Arthurs Day spheres. We brought the Guinness Brewery to downtown Dublin, with huge replica St James Gates on Grafton Street, Camden Street and South William Street. As the evening rolled in, illuminated spheres started to emerge outside key venues. Huge street screens crossed the city and one enormous screen on South King Street showed the the toast at James Gate that kicked off festivities.  We also used Light Walkers in busy streets. 

Client: Guinness Arthurs Day, Diageo
Media Agency: Carat
OOH Specialist: Source