BEEFEATER LONDON EXPERIENCE
We were tasked with creating an entertaining and engaging brand experience for Beefeater Dry Gin. We aimed to bring the edgy London spirit into each venue we visited to hand out complimentary samples. Our London Toastmasters entered each venue and encourages pub goers to stand up, make a toast and 'cheers' their fellow pub goers.
Costumes, makeup and hair were designed to suit the 'Edgy London' theme. A custom playlist of classic London tunes was mashed together to further create the ambience we were aiming for.
Client: Beefeater, Irish Distillers Pernod Ricard
Agency: Boys and Girls