Turn DATA into Magic
We measure and analyse human characteristics and emotions.
Audience measurement data and to trigger relevant content and for informed decision making.
Using this technology we can track how people interact with a piece of display media and the physical place they are in. Not only are their eye contact and their dwell time in front of the media analysed but we can provide real time emotional recognition, age and gender analytics. We look at which direction your audience came from and what direction they moved off to and can sense the mood they were in. This enables us to provide our clients detailed feedback on how their media is being received and observed. It's a new level of feedback that is all quite interesting and extremely enlightening!
We can now use the information that we have gathered to provide the opportunity of delivering the right message, to the right person at the right time.
We set parametres where different criteria controls what is content is delivered to different audience segments. This can also be used in conjunction with our ability to mood sense either one person or a group of people.
As a topline, we believe that peoples privacy is paramount and should be comprised. Being located in the EU we are GDPR compliant.
This brings actionable analytics and data into another other playing field. This is reliable data for informed decision making and more interesting digital connections.