LIVING SOCIAL LIVE
We originated and produced a Live Media Event for Living Social at the Dundrum Town Centre in Dublin.
The objective was to introduce people to the Living Social concept, demonstrate products that are available on their site and sign them up in realtime to LivingSocial.ie
We created and built a winter village with a full programme of entertainment across the Town Square in Dundrum to showcase products and experiences available on Living Social.
The 16,000 people who went through the village could experience;
Ice Skating with Live Djs
'Escape' Paper Planes Game of Skill to Win City Breaks Across Europe.
The Kids Zone - Magicians, Face-painters, Balloon Modellers
The Pamper Zone - Massage, Make-up, Styling
Cafes - Hot Chocolate & Snacks
A Giant Snow Globe with photos printed instantly, Snow Machines and Light Projections.
The Living Social Band Stand with the Dublin Gospel Choir performing a full programme of live music
And our Street Team signing up approximately 3,500 new members to Living Social.
TV3 sent a film crew to cover the event during Expose that evening.
98FM provided radio coverage before and during the event.
Client: Living Social