We lit up the Boland's Mill on Friday night to promote the release of Spectre, the much anticipated Bond Movie. Boland's Mill now slated for imminent development this could be the last time we use this iconic Dublin wall. 

Daniel Craig demanded attention while lighting up the surrounding area. This area is extremely busy after work with everyone leaving their offices or coming home. The winter darkness is timed perfectly so that you can have the maximum impact with your creative at a period of time with peak pedestrian movement. Commuters and passerby's couldn't help but do a double take! 

The media got involved and spread the word Joe.ie and Her.ie both have written great articles about the projection. It got the word out and fueled a discussion on social media. Read the articles here and here