Zaconey is a new premium spirit with smooth natural flavours and a little bourbon twist from Irish Distillers Pernod Ricard. It is inspired by the spirit of 1950s Coney Island and its legendary funfairs and carnivals.
In creating the Zaconey experience we set out to capture the sense of positivity and flavour of America in that era.
This was brought to life by invoking a modern take on a classic night at the fair. We worked with the brand team and the agency, Boys and Girls, to create the overall look and feel of the experience - fashion, hair, make-up, classic fair ground games and a soundtrack that pays homage to that time.
Client: Zaconey, Irish Distillers Pernod Ricard
Agency: Boys and Girls