Starting next week we will start to demo a new development a 'one use digital voucher' that works in your browser. Our aim is to create valuable consumer mobile experiences that are linked to the physical world elegantly and frictionlessly. This is a big first step.
If you are curious and would like to know more , get in touch.
We are launching I-SITE Smart on Wednesday. Which means our I-SITEs can communicate with pub go-ers mobiles using the physical web. No specialised App required. Some setting adjustments to Chrome mobile and you are sorted. This is our first journey into the internet of things and we looking forward to see where we get to!
Is a Physical Web and IOT project. Which makes our I-SITE posters discoverable and interactive both on IOS and Android using mobile Chrome with no need for specialised apps. We have run a number of tests and experiments and we planning to have our first campaign live before Easter.
Agencies, brands and marketing managers are all working together to deliver the right message, to the right person, at the right time. Biometrics can change the game for everyone making it easier to quickly assess who is viewing your media so Biometrics works as an audience measurement tool in the physical world and can be harnessed as a trigger to deliver a targeted relevant message.
Biometrics technology measures and analyses human body characteristics.
Simple. Biometrics allow agencies and brands to collect data on the audience in real time and deliver relevant content as a response. By setting predetermined parameters you can distribute the right message, to the right person at the right time.
Parametres are a predetermined set of rules and guidelines that will serve as criteria controls for distributing content to audiences.
A woman stops in front of the digital screen. She is seen smiling and laughing. The biometrics software will read her disposition and she will be played a particular video loop. Alternatively, a young man with a beard and glasses is seen approaching the digital screen he will be played something completely different based on the parameters previously set.
This can also work in terms of movement. For example, somebody who is moving from left to right in the store will see message relating to the area to where he or she is going.
According to Ann Wixley in an article called What does the future hold for outdoor advertisement "The ideas that win are the ones where media, creative execution and innovation are all working together". By integrating responsive technologies to static advertising networks we can transform the way media is consumed and offer a more relevant, targeted experience for consumers.
Biometrics is one of the technologies that brings actionable analytics into a whole other playing field. This technology allows the creative media to be altered in real time based on the viewers interacting with the media.
Send the right message, at the right time to the right person.