We love hearing stories about how effective I-SITE is.
Yesterday we were called into Harrys Bar (1 day into the cycle).
'Look at that Carlsberg poster - people keep coming in and ordering Carlsberg' the Barman told us.
We said 'isn't that great?'
'No, we don't serve Carlsberg!'
If they did they would 'probably' sell alot.
Carlsberg has demonstrated a more festive spirit in it's cycle 25 campaign creatives. Our Lightboxs lit up the campaign in venues across our i-Site Network in strategic locations near the entrances, near the bar or in outdoor sections.
December is a month where we traditionally see a huge uplift in activity throughout our network almost every single day of the week. Celebrations with friends, family and coworkers are bringing the less frequent pub goers out of their homes and to bars and pubs across Ireland. Capitalize on this busy time of year and have your brand seen by regular and occasional pub goers!
