Smithwick's Pale Ale is currently in campaign through our I-SITE network of On Trade backlit poster sites in Dublin, Cork, Galway and Kilkenny. This proximity campaign ensures that I-SITE provides mental availability for the physical availability created through the distribution of the brand. The media ensures that the Smithwick's Pale Ale campaign message is constantly visible for the duration of the cycle.
Mental Availability + Physical Availability = Sales (thank you Bryon Sharp!)