C23 - Jameson Black Barrel
C22 - Sony Music - Kings of Leon
C21 - Screwfix
Why use an app when you have a browser!
Starting next week we will start to demo a new development a 'one use digital voucher' that works in your browser. Our aim is to create valuable consumer mobile experiences that are linked to the physical world elegantly and frictionlessly. This is a big first step.
If you are curious and would like to know more , get in touch.
I-SITE - Effective Advertising
We love hearing stories about how effective I-SITE is.
Yesterday we were called into Harrys Bar (1 day into the cycle).
'Look at that Carlsberg poster - people keep coming in and ordering Carlsberg' the Barman told us.
We said 'isn't that great?'
'No, we don't serve Carlsberg!'
If they did they would 'probably' sell alot.
I-SITE - CYCLE 19 - All Clients
C19 - An Garda Siochana, Carlsberg, Today FM, Guinness GAA, Jameson
I-SITE - CYCLE 19 - AN GARDA SIOCHANA
I-SITE - CYCLE 19 - JAMESON
I-SITE - CYCLE 19 - TODAY FM
I-SITE - CYCLE 19 - Carlsberg
Perception is Reality
64% of pub go-ers says they notice advertising in-pub.
The rest also notice - they just don't know they do.
It is neatly termed Perception without Awareness.
It is a very strong influencer (even if you are not aware of it).
Watch Derren Brown bring the concept to life.
I-SITE - CYCLE 17 - AIB Student
I-SITE - CYCLE 16 - 20th Century Fox 'Mike & Dave Need Wedding Dates', Warner Bros 'Lights Out', Guinness GAA
I-SITE - CYCLE 15 - Smirnoff Cork Pride, Guinness GAA, Guinness Galway Races
GhostBusting LightWalking Projections
Ghostbusting LightWalker Projections were very popular over the weekend in a very busy Dublin City. There was one question we got asked quite often!
I-SITE - CYCLE 14 - Guinness GAA, Sony Music - Beyonce, Guinness Galway Races
3 #makehistory LightWalkers
3 used LightWalkers in advance of the Ireland v France game as part of their #makehistory campaign. It featured the history making Robbie Brady. With palpable anticipation for the big game ahead LightWalkers provided a flexible large digital on street OOH format.
LightWalker - Street Light Projections for Balmy Summer Nights
LightWalker Street Light Projections are large format digital street media and provide a great opportunity to engage and communicate with consumers OOH in a flexible and tactical way.
The night economy in our cities is thriving and the next couple of months are promising to be busy.
Below are a number upcoming events in Dublin, Cork and Galway that are out of the ordinary. If you would like to use LightWalkers to communicate with these audiences contact us on 01 230 0558 or email suzanne@thepictureworks.com
Croke Park
Beyonce /9 July
RHK
Sigur Ros / 26 June
Disclosure / 28 June
Stereophonics / 30 June
Faithless / 2 July
Galway
Galway Races / 25 - 31 July
Galway Art Festival / 11 - 24 July
Cork Marquee
Coronas / 24 & 25 June
Don Henley / 29 June
Nathan Carter / 1 July
Imelda May / 2 July
Little Mix / 3 & 4 July
OllY Murs / 7 July
Walking on Cars / 9 July
Tom Jones / 12 July
Pixies / 13 July
Marley Park
Kodaline / 8 July
Stone Roses / 9 July
Longitude / 15- 17 July
Iveagh Gardens
BellX1 / 8 July
John Grant / 9 July
Wilco / 10 July
Pixies / 14 July
Elvis Costelloe / 16 July
Richard Hawley / 22 July
Little Green Cars / 23 July
I-SITE - CYCLE 13 - Orchard Thieves Cider
Grab a pint or a bottle of refreshing Orchard Thieves Cider in a venue near you www.orchardthievescider.ie
