GhostBusting LightWalking Projections

Ghostbusting LightWalker Projections were very popular over the weekend in a very busy Dublin City.  There was one question we got asked quite often! 

Trocaire Fossil Free LightWalker

Trocaire have a burning question for the newly formed Irish Government will they take action to stop fuelling climate change. 

Shakespeare @ The Abbey - Light Projections

Shakespeare turned 400 on Saturday. ( just in case you missed that) . The Abbey will be staging Othello from May 5th.

Over the weekend we projected the Bards words high onto the Dublin cityscape.  Safe to say that is probably something Richie didn't expect happening 350 years ago.  Projections looked great. Thank you to all those who came and talked to us and shared their stories. 

ADIFF LightWalkers

LightWalker Projections in a busy Dublin City at the weekend.


JUST EAT LightWalkers in Dublin City over the Valentines Weekend.  Check out photos below or watch a short video of the LightWalkers in action around the busy streets. App can be downloaded from the App Store or from Google Play. Bon appetite! 

Nova Homeless Pledge

It is well documented that too many people are suffering from homeless In Ireland. Radio Nova on Feb 17 & 18 will have an on-air pledge of support for people caught in these circumstances. They used our LightWalkers to create awareness.

Audi Shines Bright at The Web Summit!

Audi caused quite the stir outside of The Web Summit and the Night Summit last night with a strategically placed light projection. As the 40,000 attendees were pouring out of the main doors in the evening we showcased Audi's Pitch competition in a location that demanded the attendee's attention. 

The attendees moved towards the Night Summit on Harcourt Street to have a few pints and network. We created a presence for Audi on several locations along the strip to remind them about Audi's PITCH competition and educate them on the process. If you're lucky enough to be one of the 2 winners you will be able to test the new driveless RS7 vehicles on a track just outside of Barcelona at full racing speed! After that incredible experience you'll be treated to a dinner hosted by Boris Meiners, the head of brand development and service design at Audi. 

Discussions were generated amongst groups of people passing by the projections, many stopped to take pictures with their mobiles and social conversation were started on Facebook and Twitter. We were happy to create a buzz around this fantastic Start-Up competition and use this simple guerrilla advertising to elevate Audi's presence at The Web Summit. 

Click here for more information on the PITCH competition or Audi products.

Planning 101 for Light Projections

As winter quickly approaches the evenings are getting darker earlier and earlier. While majority of us are dreading this, there are ways for brands to make the most of the darkness-- Light Projections!

We've detailed a few things below to get your started on your light projection planning. It's important that you take into consideration location, size and format. Ultimately these will be based on your audience and goals for the campaign. The darkness sets the perfect lighting for the mobile light projections, all you have to do is decide on the rest!

Location, Location, Location

Below are some examples of what to look for in terms of placement for projections. The best locations for light projections take into consideration;

1. Foot traffic

2. Public transport surrounding the wall

3. Time of day

4. Events happening in the area

5. Daily schedule of your target audience

6. Point of interest for your target audience

Here are some examples we've found around the city. Keep in mind some sites may require permissions and helps to be planned well ahead of time. 

Size and Format

Projections can be done on larger scales to fit enormous walls or buildings but can also be achieved on a smaller scales for extra mobility. The artwork can be a static image, a video with or without sound or a real time technology feed (think social media or mobile app). 

You're ultimate goal, the product and who you are targeting should be taken into consideration when selecting the above. 

Static vs Mobility

The mobility of the projectors used provides the opportunity to follow foot traffic, cover various areas of the city throughout an evening and be responsive to your audience's schedule. For example your brand might want to target the after work rush for a period of time and then move to a second location in order to target 18-39 year olds heading out for dinner and drinks. 

The static projections work well when you're looking to make a statement or targeting an event. Sports matches, large shows and cultural events are great targets for static projections. 

We've detailed the basics of projections above, if you'd like to know more or dive deeper into light projections we'd be happy to help! 

Spectre Projections Light Up Boland Mills

We lit up the Bolland Mills on Friday night to promote the release of Spectre, the much anticipated Bond Movie. With the Bolland Mills now slated for imminent development this could be the last time we use this iconic Dublin wall.  

Daniel Craig demanded attention while lighting up the surrounding area. Commuters and passerby's couldn't help but do a double take! Spectre is out in theaters on the 26th of October. and both have written great articles about the projection. It got the word out and fueled a discussion on social media. Read the articles here and here

If you'd like to discuss doing a large scale projection such as this one, get in touch today.