IRL social and street media.
Put your release in the middle of it.
Everyone goes to the cinema.
The pub audience and the cinema audience are the same people. We reach them while they are out and deciding what to see — on screens in the bar, and on the streets outside.
Cinema attendance: Kantar Media TGI Plus for Pearl & Dean Ireland, 2024. Admissions and age profile: Irish Film Classification Office, 2025.
The bar.
Screens to prompt the conversation, and nudge the room towards the cinema.
Up to one million plays across a 100-screen, two-week campaign.
The street.
A building lit up so the whole street looks up.
Common questions
Where are the screens?
In pubs and bars nationwide, concentrated in the city centres of Dublin, Cork, Galway, Kilkenny and Limerick — mounted in the rooms where people sit and drink, not in corridors or lobbies.
What creative do I need to supply?
Portrait assets at 720 × 1920, as MP4 or JPG, built to work with the sound off. In practice that is the same vertical key art you already have for social, so there is usually nothing new to make.
How many plays does a campaign get?
Up to one million plays across a 100-screen, two-week campaign — the creative comes up roughly once every minute on every screen.
Can the message change during the campaign?
Yes. The same slot can carry the release date three weeks out, this Friday during opening week, and in cinemas now across opening weekend. We reschedule your own assets as the date moves — no reprint, no reinstall.
How long does a campaign run?
From 14 days, with longer runs priced pro-rata. For a film release the usual shape is the run-up weekends plus opening weekend.
Where can a light projection go, and how long does it run?
Onto building façades and walls, for one night per site, landscape or portrait to suit the wall. It runs off a mobile power pack rather than a diesel generator and sets up in minutes.
Put the release in front of the crowd.
The Picture Works — Media & Brand Activation. Since 1994.