The Picture Works
IRL social and
street media.
Put your release in the middle of it.
The moment
of casual cinemagoers buy the ticket on the day. They decide together, in a room, in the hours before.
Pub Media · 01
The bar.
Screens to prompt the conversation, and nudge the room towards the cinema.
Up to one million plays across a 100-screen, two-week campaign.
Light Projections · 02
The street.
A building lit up so the whole street looks up.
Questions we get asked
Common questions
Where are the screens?
In pubs and bars nationwide, concentrated in the city centres of Dublin, Cork, Galway, Kilkenny and Limerick — mounted in the rooms where people sit and drink, not in corridors or lobbies.
What creative do I need to supply?
Portrait assets at 720 × 1920, as MP4 or JPG, built to work with the sound off. In practice that is the same vertical key art you already have for social, so there is usually nothing new to make.
How many plays does a campaign get?
Up to one million plays across a 100-screen, two-week campaign — the creative comes up roughly once every minute on every screen.
Can the message change during the campaign?
Yes. The same slot can carry the release date three weeks out, this Friday during opening week, and in cinemas now across opening weekend. We reschedule your own assets as the date moves — no reprint, no reinstall.
How long does a campaign run?
From 14 days, with longer runs priced pro-rata. For a film release the usual shape is the run-up weekends plus opening weekend.
Where can a light projection go, and how long does it run?
Onto building façades and walls, for one night per site, landscape or portrait to suit the wall. It runs off a mobile power pack rather than a diesel generator and sets up in minutes.
Book it
Put the release in front
of the crowd.
The Picture Works — Media & Brand Activation. Since 1994.