Christmas & New Year
Six weeks when the whole country is out.
Be the drink they say out loud.
The season
It isn't a fortnight. It's a run.
From the first office party to the first weekend back, the on-trade has six weeks of nights that don't happen at any other point in the year. Your screens are live across all of it.
Why it matters
Trial is never cheaper to buy than in December.
It is the one stretch when people drink outside their usual repertoire — treating, trying, buying for a table rather than themselves. The category moves faster, and so does the decision.
Sources: NIQ RSM Business Tracker, festive trading (UK market) · AIB card-transaction analysis of Irish pub spend.
Pub Media · 01
The bar.
The screen over the bar — the last thing they clock before they say it out loud.
Portrait screens in prime position in the best pubs and bars nationwide — Dublin, Cork, Galway, Limerick, Kilkenny. Up to one million advertising plays across a 100-screen, two-week campaign, your advert playing once every minute. Change the message as the season moves: parties in December, a different line for New Year's Eve.
Light Projections · 02
The street.
A building lit up so the whole street looks up.
Clean energy mobile light projections turn any wall or building into your canvas in minutes — no diesel generators here. The largest OOH format there is, and it moves: three or four locations in a night, a different message at each. On the nights the city is at its fullest, it is the thing people stop and photograph.
PML IMPACT research found OOH projections captured consumer attention at 85%.
The clock
The network sells out from the top down.
There are one hundred screens and six weeks. Sites are committed on a first-confirmed basis, and the full network is always the first thing to go. Sampling and Everything Connects need longer again — if either is in the plan, they are the first decision, not the last.
Confirm the weeks
Pick your nights and your cities. Sites are reserved the moment scale is agreed — and sampling, if you want it, is scoped here.
Send what you have
Existing brand assets are fine. We adapt them to portrait — no new shoot, no agency re-brief.
Live before the parties
Up and running for the first work nights out, and still there for New Year's Eve.
Common questions
Worth knowing before you book.
How late can I book Christmas pub advertising in Ireland?
Sites are held on a first-confirmed basis, so the honest answer is that the good weeks go early. Confirm scale and cities and we will reserve the run; creative can follow after.
Do I need new creative for the season?
No. Existing brand assets are fine — we adapt them to portrait 720 × 1920 for the screens, and to whatever surface the projection lands on. No new shoot, no agency re-brief.
Can the message change between December and New Year?
Yes. Creative is scheduled centrally and can change by day, by venue or by city — a party message through December, a different line for New Year's Eve, all inside the same booking.
Which cities are covered?
Screens sit in prime position in pubs and bars nationwide — Dublin, Cork, Galway, Limerick and Kilkenny. You get the venue list before anything goes live.
How many plays does a Christmas campaign deliver?
Up to one million advertising plays across a 100-screen, two-week campaign — your advert playing roughly once every minute, on every screen, on the busiest nights of the year.
Can we sample as well as advertise?
Yes. The screen carries the offer, the scan claims it, and the drink is in their hand in the same visit — a screen is not just a screen, and a sample is not just a sample. It needs a bit more lead time than a straight media booking, so raise it when you confirm the weeks rather than after. More on Sampling.
Where can a Christmas light projection go?
Onto almost any large wall or building. The rig is mobile and clean-energy, so it moves between locations across a night and sizes itself to the surface it finds.
What happens when the season ends?
This is what Everything Connects is for. Screens, sampling, promotions and reporting run as one system on one dashboard, so a scan in December is still a known customer in January and the year doesn't restart at zero. It is in beta with a small group of launch partners, and it needs setting up ahead of the run — so it is the first conversation, not the last. More on Everything Connects.
Book it
Be the drink they choose.
Bring the objective. We'll build the connection.
Hold your weeksMedia & Brand Activation. Since 1994.