As winter quickly approaches the evenings are getting darker earlier and earlier. While majority of us are dreading this, there are ways for brands to make the most of the darkness-- Light Projections!
We've detailed a few things below to get your started on your light projection planning. It's important that you take into consideration location, size and format. Ultimately these will be based on your audience and goals for the campaign. The darkness sets the perfect lighting for the mobile light projections, all you have to do is decide on the rest!
Location, Location, Location
Below are some examples of what to look for in terms of placement for projections. The best locations for light projections take into consideration;
1. Foot traffic
2. Public transport surrounding the wall
3. Time of day
4. Events happening in the area
5. Daily schedule of your target audience
6. Point of interest for your target audience
Here are some examples we've found around the city. Keep in mind some sites may require permissions and helps to be planned well ahead of time.