Now in beta · early-access partners welcome

Everything Connects

Visibility is one thing. Turning attention into action — and action into an ongoing relationship — is the opportunity.

From attention to action

They saw it. They acted. Now you know what happened. With permission, the conversation can continue.

Every real-world moment can do more than get noticed. Connect a screen, sample or offer to a response and the brand gains measurable action — and, where consent is given, permissioned first-party data for relevant follow-up.

The idea

Media that answers back.

Everything Connects joins the screen, the scan, the sample, the offer and the follow-up into one campaign. Someone sees it. Does something. The brand knows what happened — and can build on it.

Seen is good. Chosen is better. Measurable action is where the value grows.

How it works

Four moves. One system.

1
Show up where it counts
Bars, shelves, streets, venues and events. Close to the decision, not near it.
2
Give them something to do
Scan, claim, sample, enter, vote, book, order or redeem. One simple action turns attention into a measurable response.
3
Run it properly
Age gates, one-per-person controls, consent management, staff instructions, fulfilment and proof of play. The audience sees one simple action. We manage the operational detail behind it.
4
Build on the response
Relevant follow-up, reminders and the next offer — where permission is given. Every interaction makes the next campaign more informed.
See it in action
Illustrative campaign concept

One night with Roundstone Gin.

A hypothetical drinks campaign showing the complete journey — from attention to trial, redemption, reporting and permissioned follow-up. Watch it play.

ROUNDSTONE
Gin
An illustrative drinks campaign
Meet Roundstone.
A new Irish coastal gin.
The objective
Win the first drink decision.
Drive trial.
Start a conversation that continues.
Dublin · Friday · 8:42pm
New
RoundstoneIrish Coastal Gin
Distilled on the
Connemara coast.
Tonight only
Try a
Roundstone& Tonic
Scan to sample
No app needed
Win the first decision
Show up where the choice is made.
The screen introduces the brand — then turns that attention into an offer, at the bar, in the moment.
Tonight only
Roundstone
& Tonic
Scan to sample
Hold steady…
Roundstone
Claim your sample
✓
Scanned
✓
Verified 18+
✓
Claimed — one per person
Show this at the bar
Roundstone & Tonic
No app needed
Drive trial
Scan. Verify. Claim.
Attention becomes a sample in three taps — no app, no friction, one claim per person.
Bar view
The Bernard Inn
✓
Valid claim
Roundstone & Tonic
✓
Sample served
✓
Redemption recorded
✓
Venue payment logged
The operating layer does the rest
One tap at the bar.
The venue confirms. Everything behind it — the serve, the redemption, the payment — settles automatically.
One sample, fully accounted for
Trial you can actually see.
▣
1
Screen
▢
2
Scan
✓
3
Verified
claim
♢
4
Sample
⋮
5
Redemption
The creative, the venue, the time, the serve, the outcome — one connected record instead of five guesses.
◉
Customer profile
Begins here
Responded to& Tonic serve
VenueThe Bernard Inn
WhenFri · 8:42pm
ActionClaimed & redeemed
Sampling opens the door
A sample is a conversation starter.
Where permission is given, the trial stops being a giveaway and becomes someone you can talk to — and you know exactly what they responded to.
◉
Roundstone
Permission-based
Roundstone
Here’s the Roundstone & Tonic you tried on Friday.
The recipe
Find a venue
Try the next serve
The conversation begins
One sample. A reason to talk.
Not a broadcast to a list. A follow-up to a specific person about a specific thing they actually tried.
See the complete journey
Every step, counted.
▣
Plays
Creative shown, in venue
▢
Scans
Screen to phone
◆
Claims
Samples claimed
♢
Redemptions
Served at the bar
✉
Opt-ins
Permission given
↻
Repeat actions
Came back for more
Every interaction sharpens the next
The conversation gets more relevant every time.
1
“Here’s the Roundstone & Tonic you tried.”
Knows what she sampled
↓
2
“You went for the & Tonic twice — try it long, with rosemary.”
Knows her serve preference
↓
3
“The Bernard Inn has Roundstone on Thursday. Your usual is waiting.”
Knows her venue, her night, her serve
Each interaction adds to what you know. The relationship compounds — the sample was only the entry point.
Sampling becomes the opportunity to converse at scale.
Everything Connects.
Real-world attention becomes a permissioned relationship — one that gets more valuable every time it’s used.
Create a pilot
The modules

Take the whole thing. Or take one piece.

01
Digital signage
Schedule content across permanent or pop-up screens.
02
Connected media
QR and NFC turn any surface into an interactive channel.
03
Sampling
Product trial with control, capture and follow-up built in.
04
Promotions
Entry, voting, claiming and redemption journeys.
05
Ticketing
Connect awareness to attendance with less friction.
06
Ordering & payment
Campaigns that can end in a transaction.
07
Venue operations
Instructions, materials and campaign administration across every participating location.
08
Reporting
Delivery, participation and response brought together in one campaign view.
Why The Picture Works

The opportunity lives in the joins.

The strongest campaigns connect media, technology, venue delivery and customer response. Too often, those pieces are planned and measured separately. Connect them and the whole campaign becomes more valuable — one joined-up layer across media, technology, venue delivery and customer response.

One journey. One team connecting it end to end.

Built for

Anyone who needs more than an impression.

DrinksFMCGRetail Entertainment and filmEvents and festivals Sports and sponsorshipHospitality Financial servicesCharities Experiential agencies
Proven in the real world

Built on real media and venue experience.

The Picture Works has delivered media and brand activation since 1994 — across pubs, retail environments, streets, events and public spaces. Everything Connects builds on that by bringing media delivery, customer action and reporting together.

Kantar’s in-venue media evaluation found that where our media ran:

2–3×
More people tried the brand
17→38%
Trial rose sharply where media ran — and 22→69% in a second test
3–6%
More drink sold in participating venues

Real trial and real volume, measured in real venues.

Start here
Limited early-access cohort

Become a launch partner.

Everything Connects is in beta, and we’re taking on a small group of launch partners. Start with one campaign, one audience and one action. We’ll shape a pilot around the objective, connect the appropriate media and operational pieces, run it and report what happened.

Bring the objective. We’ll build the connection.

Work with us