CONNECTING MOBILE PHONES TO POSTERS - SMART I-SITE

This is an IOT project connecting our I-SITE posters to pub go-ers mobile phones using the physical web. We wished to provide pub go-ers with a location based digital experience based around events of Easter 1916. In each location the pub go-er were directed to events on their mobile phones as to what events had unfolded in the neighbouring streets 100 years previously. 

To compare the hear and now vis a vis to 100 years previous,  we used the technologies of the physical web and there was no need to use a specialised app. 

I-SITE CYCLE 6 - BUDWEISER

With 2 out of 3 people being undecided what they will have a to drink when they enter a bar, this cycle 6 Budweiser campaign on I-SITE provides a timely reminder that - mine is a Bud!  This campaign is part of an OOH campaign and has a presence in Dublin , Cork , Galway and Kilkenny. 

I-SITE CYCLE 6 - JAMESON GINGER & LIME

Jameson Ginger and Lime campaign is in the house!  This campaign is running across pubs and bars in Dublin , Cork & Galway during cycle 6 which is a social time of the year. It is 2 weeks that includes St Patricks Day, final weekend of the Rugby Internationals and Easter. The campaign creative is an extension of large format OOH and provides timely memory trigger in pub. 

SMART I-SITE

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We are launching I-SITE Smart on Wednesday. Which means our I-SITEs can communicate with pub go-ers mobiles using the physical web.  No specialised App required. Some setting adjustments to Chrome mobile and you are sorted. This is our first journey into the internet of things and we looking forward to see where we get to!

I-SITE CYCLE 5 - SMITHWICK'S PALE ALE

Smithwick's Pale Ale is currently in campaign through our I-SITE network of On Trade backlit poster sites in Dublin, Cork, Galway and Kilkenny. This proximity campaign ensures that I-SITE provides mental availability for the physical availability created through the distribution of the brand. The media ensures that the Smithwick's Pale Ale campaign message is constantly visible for the duration of the cycle.  

Mental Availability +  Physical Availability = Sales (thank you Bryon Sharp!) 

ADIFF LightWalker Video

Our roving LightWalkers ( mobile light projection units) in action in Dublin City. 

ADIFF LightWalkers

LightWalker Projections in a busy Dublin City at the weekend.

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SMART I-SITE

Is a Physical Web and IOT project. Which makes our I-SITE posters discoverable and interactive both on IOS and Android using mobile Chrome with no need for specialised apps. We have run a number of tests and experiments and we planning to have our first campaign live before Easter. 

JUST EAT LIGHTWALKERS

JUST EAT LightWalkers in Dublin City over the Valentines Weekend.  Check out photos below or watch a short video of the LightWalkers in action around the busy streets. App can be downloaded from the App Store or from Google Play. Bon appetite! 

Nova Homeless Pledge

It is well documented that too many people are suffering from homeless In Ireland. Radio Nova on Feb 17 & 18 will have an on-air pledge of support for people caught in these circumstances. They used our LightWalkers to create awareness.

New Milk Tray Man is Anseo

LightWalking through Dublin tonight.

Heightened Reality of Salvador Dali

Some great work exploring the art of the man that designed the infamous Chupa Chups brand.

Salvador Dali. 

From a single point of view perspective check out this video. 

For the full blown 360 check out this one. Pop on your googles or view the navigable desktop version. 

Brand Spotlight

LightWalker and Large Format Light Projections

If you would like to create a brand 'in lights' presence on street, we have put together an upcoming event guide for Dublin.  These events are in addition to the normal busy weekend nights! 

Upcoming Event Guide - Dublin

7th Feb - RBS 6 Nations - Ireland v Wales

5th March - Guinness Pro12 - Leinster v Ospreys

18th Feb - Audi Dublin International Film Festival begins

19th Feb - X Factor Live

20th Feb - X Factor Live

27th Feb - BAMMA 24 - Kone v Phillips

12th March - RBS 6 Nations - Ireland v Italy

16th March - Dynamo

17th March - St. Patricks Day Festival begins

19th March - RBS 6 Nations - Ireland v Scotland

25th March - International Soccer Friendly - Ireland v Switzerland

29th March - International Soccer Friendly - Ireland v Slovakia

If you would like any further information on these formats please let us know. 

Revenant on i-site

We have the beautifully designed poster to promote Revenant,  in our i-site network. Dublin, Cork, Galway and Kilkenny. 

Cycle 26 Campaigns

Budweiser drew pub goer's eyes to their bright and festive creative this cycle. Try this American Classic the next time you're out!

i-site showreel

We've put together some highlights of our i-Site media in action;

If you would a full presentation of this dynamic and social media please get in contact with us today!

New research on media consumption in Ireland

Seemingly us Irish are the highest consumers of video on mobiles in the western world. 

Read the article here that looks at our new and evolving relationship with TV. 

AIB 'New in the Hood' LightWalkers

AIB have just opened a new office in Grand Canal Dock. They used our light projections to introduce themselves to their new neighbors! They will be open early and late to suit your every need. 

Drop in and say hi, they'll be waiting for you!

Here's a few pictures from the event;